Doe Deere – article recap

7:07 pm on May 11, 2018

“Don’t be afraid of makeup and hair color. They will set you free.”

 

These are the words of Russia-born beauty mogul, Doe Deere.

 

Deere, who spent the first 17 years of her life in Russia, moved to the United States as a young adult.

 

She spent some time in New York at the Fashion Institute of Technology before branching off to the West Coast to head her cosmetics company and to reside in sunny LA.

 

Deere sat down to answer some tough questions for her fans and for unicorns everywhere.

 

Among them was the question, “How do you come up with your ideas and names for the products?”

 

Deere responds as she usually does, boldly and with the same general answer: she and her team go back to their roots.

 

What are their roots?

 

Being whimsical and loving all things freedom.

 

Deere loves being herself and loves to encourage other women and girls to be themselves.

 

So when asked how she and her team would reach a decision for their products’ names and looks, she stated that Lime Crime is a cult brand that offers Deere and her team the opportunity to be their authentic selves.

 

Because Lime Crime gives them the confidence to be themselves, they aren’t afraid to dig down deep to think up ideas that no other cosmetics company would dare consider incorporating into their brands.

 

For instance: Polly Pocket eyeshadow palettes.

 

Other big name companies wouldn’t dare touch colors that are bold as charcoal, bright as candy, or shimmery as a mermaid’s tail, so that leaves that market open to Deere and all of the members of Lime Crime, which leads us to another topic:

 

Deere was asked what advice she would give aspiring entrepreneurs.

 

Her response: look for gaps in the market.

 

Deere found a need that wasn’t being filled: cruelty-free makeup that is safe for animals, safe for consumers, offers bold and bright hues, and gives users nostalgia.

 

Deere brings one more unique factor to the cosmetics industry: hair dye.

 

Hair dye in a cosmetics line? No way!

 

Yes way!

 

Because that is the way that Deere does things.

 

Because Lime Crime offers her the freedom to be who she really is, Deere isn’t afraid to offer her customers hair dyes.

 

She, herself, has been wearing colorful dyes for over 10 years and wanted to share that love with her fellow unicorns.

 

Deere has drive, belief in herself, and a great product: each of these things make Lime Crime a cult brand, and each of these things help us to see just why Deere has been so successful and why Lime Crime has gained such a following and such adoration. Learn more: https://www.linkedin.com/in/doedeere