Luiz Carlos Trabuco: How He Acquired HSBC Brazil

4:41 pm on May 16, 2018

In 2015, the Bradesco Bank did one of the riskiest and most expensive transactions ever – purchasing the HSBC Brazil for $5.2 billion. The man behind the decision was Luiz Carlos Trabuco Cappi, known as one of the best presidents in the company’s history. The reason behind his decision to purchase HSBC Brazil is simple – he wanted to take Bradesco Bank back to the top.

In the past, Bradesco Bank has always been known as the largest bank in the country. They have billions of assets stored in their vaults, and other investments being handled by the whole company. Thousands of investors are also purchasing their stocks, hoping that with the countless opportunities that the Bradesco Bank has, they could also get their hands on the dividends that they are sending.

Shortly after he was chosen by the board of directors to become the company’s leader in 2009, they presented him with some of the challenges that the bank has to face. The merger of Unibanco and Bradesco Bank in 2009 resulted to the rivals of Bradesco Bank to outperform them. The company served by Luiz Carlos Trabuco Cappi fell behind the ranks of their two closest competitors, and Bradesco Bank must think fast as to how it could respond to the threat coming from their rivals. Luiz Carlos Trabuco Cappi, as the new president of the company, had to call his trusted partners and other colleagues in the executive department. They had to talk about possible solutions on how to beat their rivals. One of them smartly stated that Bradesco Bank has to increase its assets and number of clients, for them to be able to beat the merger between Unibanco and Banco Itau.

Read more: Bradesco anuncia novo presidente: Octavio de Lazari Junior vai substituir Luiz Carlos Trabuco Cappi

Luiz Carlos Trabuco Cappi had a hard time thinking for ways on how he could make the recommendation of one of his colleagues until he realized that he could purchase other financial institutions around the country. Buying a bank makes it possible to transfer all of their assets into the company’s profile according to The president of the Bradesco Bank thought that the idea was brilliant, so he went ahead and started the talks with the HSBC Brazil’s executive circle. He later on presented some books and other academic papers stating that the two giant corporations merger together would become an unbeatable business. He had to speak with the HSBC Brazil for months, and he never surrendered talking to them until they gave him the answer that he was waiting for – HSBC Brazil approves of their resolution to join the Bradesco Bank.

Right after the two parties have signed the contract that was created by Luiz Carlos Trabuco Cappi, news about the merger started to appear online. Stockholders are happy and contented with the result, and they are expecting the company’s stock market price to go up. This trend would continue up until 2018 after he announced his retirement as the president of Bradesco Bank. He expressed his hopes that the man who will be succeeded him, Octavio de Lazari Junior as the new president, will do his best to continue the programs that he initiated.

Search more about Luiz Carlos Trabuco: