Business Expert, CEO

 Get to Know Michael Capiraso: New York City Marathon Runner

Michael Capiraso is a charismatic leader whose collaborative leadership and result-driven emphasis have enabled him to drive sustainable growth across entertainment, sports, and consumer goods sectors. As a transformational and tactical leader, Michael oversaw mass-production and brand-building efforts at the Major League Baseball, NFL, Calvin Klein, WPP, and Cole Haan before he ascended to his current position- CEO of New York Road Runners (NYRR). NYRR plans the TCS NYC Marathon.

During his career, Michael’s strategic approach, which incorporates innovative marketing, edge-cutting technology, organic growth, and acquisition, has enabled him to deliver impressive results and improve culture with dynamic programs that involve diverse and collaborative teams.

While working at NYRR, Michael almost doubled the organization’s annual revenue to $100,000,000, and the number of event participants doubled to about 700,000. Besides, he formed partnerships with several groups, including TCS, New Balance, and Trust for Public Land, constructing playgrounds in schools in marginalized communities. Additionally, Michael organized and implemented NYRR’s virtual racing forum and contributed to the warehouse and office renovations to advance NYRR’s facilities to their current state.

As the NYRR CEO, President, and Board member, Michael nurtured a culture of efficiency and professionalism, eliminating unnecessary and inefficient costs and diversifying the team’s revenue streams. Under his leadership, NYRR solidified its position as the world’s biggest Marathon and America’s leading participatory sports company, with the highest membership, revenue, and industry awards. Michael developed a mission-focused vision for NYRR aimed at serving the community. Michael exemplifies this vision as he has participated in 28 sequential New York City Marathons, raising over $100,000 for NYRR’s Team for children.

Before NYRR, Michael worked as Cole Haan’s Chief Marketing Officer, heading digital, strategy, creative, marketing, and brand development operations. Together with his team, Michael established a five-year multi-medium growth program to double the brand’s revenue that rested on synergies with Cole Haan’s parent company, Nike.

Michael also served as the North American WPP’s Prism CEO, a strategic marketing agency for AT &T, Coca-Cola, and the PGA. As the National Football League Vice President and Marketing Manager, Michael headed the rebranding technique that drove a $330 million in donation revenue for Super Bowl XL.

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