Business, Business Expert, Business Leader

Why Richard Liu Is Operating in Smaller Cities in China

It has been a tradition for most of the organizations in the business environment to look for some of the ways through which they can easily handle most of the issues that involve operating in smaller cities. There are very few organizations that have been interested in having their operations based in most of the smaller cities in the country, which means that most of the smaller cities are usually not served by most of the influential entities.

BEIJING – AUGUST 25: Liu Qiangdong, CEO of 360buy, is photographed in his office on August 25, 2011 in Beijing, China. (Photo by James Wasserman/Getty Images for Fortune)

However, as a leading business leader in China, Richard Liu has been working hard to make sure that he is always operating in most of the smaller cities in the country. It is his view that even the smaller cities in the country should always get the necessary products and services that some of the leading organizations have been offering because they are also willing to spend money to buy such products.

Richard Liu knows that operating in the larger cities is the best operational strategy that he must always incorporate for his organization. He has been getting huge amounts of money by making sure that he has a store that has remained relevant in the major cities. This is the reason why other organizations have not been looking for the reasons why they can look for opportunities in other areas of the market that are also important.

By operating in the smaller cities does not mean that Richard Liu is ignoring the smaller towns. He wants to be an influential organization in China. This is the main reason why he has been looking for some of the ways through which he can be able to survive in this area. There are very many organizations that have not been operating in smaller cities. It is worth indicating that most of these organizations have not been having the necessary influence they need.

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